Because the majority of your workforce prefers to communicate via text message and spends most of its time online on smartphones, you should make a concerted effort to understand the mobile habits of your employees and colleagues.
According to comScore, Americans spend an average of about 85 hours on their smartphones each month and mobile now accounts for 65 percent of all web traffic. Nearly half of that time is spent on social media, reported MediaKix, which projected people to spend more than five years of their lives on social media. To put that into perspective, they’re projected to spend more than 7 years, 8 months watching TV and more than three years eating. Social media is more popular than food.
Much of the rest of that smartphone use is spent on communication, and texting is a 2-to-1 favorite over email, according to eMarketer. Roughly 22 percent of time on a phone is spent texting and only 10 percent on email. That’s true even for corporate email. If you’re wondering why many of your emails are deleted before ever being opened, it is because it's much easier to delete a message than to read it.
Train by Cell anticipated the shift from email to text messaging nearly a decade ago, and have been crafting a suite of services that allow companies to engage employees on their preferred terms. Whether employees have no access to email (or time to check it), often travel, have no access to wifi or spend time in the field, text messaging and mobile-friendly websites should be the backbone of your engagement strategy.
Understanding your team will help you break through the clutter when you are trying to reach them.
We can help your organization build engagement, providing insights along the way. Sign up for a FREE 20-minute demo. Call us at 415-615-0150 or email at email@example.com.
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